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This conceptual design is the third project of this semester. When I look through the four given stories, I decided to do the “old tech” one, since I thought I understood this story better than others. This story roughly talks about that people think when new technologies come out, the old one may be substituted and will disappear in the near future. However, surprisingly, some old technologies do not disappear but are still liked by the public. This one is kind of like the class exercise “vinyl boom”, and the article also mentions vinyl. Therefore, to choose this article, the main challenge for me is that how I can create different spread from the “vinyl boom”.
In the article, besides vinyl, it also mentions film cameras, print books, and Kindle. Since I did not want to use the technologies mentioned in the article, at the very beginning, I thought the old steam train was also an old technology which could be substituted by high-speed rail. However, the main point in the article is old technology popular again, then I think the train is not a good idea, so I come back to film cameras since more and more people like to develop films by themselves.
First, I started to draw a film camera as my main illustration on the magazine spread. This part was not hard because I drew lots of items this semester. I downloaded an old film camera photograph and traced its shape. I also provided some details like flashlight button and screen to make it seem like a camera. For the roll film, I wanted to make it have some interaction with the headline, so I drew it very long but still connected with the camera itself.
After I got this illustration, I put it into InDesign and started composing. At that time, I met a problem was that I only had one illustration, so it was the only object on the spread, which left plenty of white spaces. Then, I tried to find some photographs. I wanted very modern photos but put it on roll film, which meant modern people also like to use roll film to take photos. However, the color and style could not satisfy my requirement, and it was very inharmonic on the whole page. Thus, I deleted all of those photos and decided to compose a totally different one.
I wanted to put the roll film diagonal, so the second problem was that there were many triangular white spaces which seemed weird. I could not get rid of them, since if I put the roll films horizontally, it would look very boring and kind of silly. Thus, I thought I should do some sketch and think about it first. When I started sketching, I thought I should give a different headline to this article. I firstly called it “Hard dying old technology”, and I put it all on the roll film. However, this headline was too long, so I changed it to “Old technology revive”, which could embody old technology popular “again”. Furthermore, I enlarged the font size of “revive” and only put this word on the roll film. Then people could be attracted by this huge word. Moreover, I made “old technology” horizontally stayed on the page, which was also a contrast to the diagonally stayed roll films. I also applied another roll of roll film, which cooperated with the roll film on the camera.
Since the sketch was not bad, I composed it on the computer, and finally, I put the deck, byline and some starter of the article on the spread. Then everything was done. However, I thought the white background was very boring, so I found some old paper texture online because first, it would give some interesting background, and second, it helped represent the feeling of old.
I am kind of happy with my project, but I think the main problem is that the illustration is still a little bit simple. I started late this time, so for the next project, I will start earlier, so that I will have much more to think about it and create a better project.