Panda Publishing


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When creating the logo for this project I first thought about how the logo would look on a publication. I wanted the logo to be something simple and unique so that it would be easily distinguished and recognizable. I chose the name Panda Publishing because of the alliteration and the ease of remembering the name. I also chose the name because it would be easy to create strong symbolism that could correspond with the name.

After deciding on the name I drew up a lot of preliminary designs ranging from pandas with full bodies to just the eyes and the face. I landed on the simple face design because pandas have distinguished facial markings and would be easily recognized by almost every person. Then I played around with color and landed on keeping a simple black and white color scheme with a pop of  lime green to distinguish the shoots of bamboo in the P’s of Panda and Publishing.