Conceptual – Time After Time


Conceptual - Time after Time

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In beginning my conceptual design, my work sort of came full circle. I really wanted to push myself to not do something that first came to my mind. These ideas included polaroid cameras, polaroid film, basic vinyl record images, typewriter typefaces, rustic/grunge textures, using photography as the main design element, and much more. Even as I write these ideas I almost want to go back to the drawing board. Conceptual designs, to me, are almost more difficult due to the large amount of space while needing a striking design. So this is what I did…

I spent a lot of time in coming up with the headline and deck head as I felt it was a crucial component to capture readers. I came up with ‘Time after Time’ as it is a legendary song and insinuates a musical reference. For the deck head I thought it would be clever to reference the saying ‘out with the old, in with the new’ but reverse it. This whole circle concept was used in everything I chose when making my design decisions. For color, I went back to the basics and used a magenta, yellow and blue as my main colors on top of a black background. The body text, deck head and authors name is also in white to balance all of the color as well. As far as typefaces, other than the headline I simply used Times New Roman to be safe as I felt I was taking enough risk with the rest of the design. Since the story opens up talking about vinyls and a vinyl store, I wanted to grab the attention of the readers with this same idea. I played around in designing and shaping some sort of vinyl looking shape for hours. What I ended up doing was adding the same three colors in the headline to the vinyl shapes and using them as a gradient to put a more retro, spinning and roundabout effect in the design. I was inspired by this idea of time so circles and a psychedelic feel was a must but I didn’t want to take it too far so it looked like a specific era. The three ‘vinyls’ tie into the three words ‘Time after Time’ and the circle that the technology world has taken. The typeface for the headline I thought was perfectly bold and a tad retro, without looking too retro, or taking away from the illustration element. Although the illustration looks simple, the rings are made up of smaller rings as I wanted to make it look like faint lines like a vinyl has, however, the ‘vinyls’ could also represent simple CD disks. Either way I felt the reader would get the notion that this article was referencing some sort of musical technology. This illustration would also be easy to continue through to the following page of the article. Easy to size up, down, rotate, etc. This was always in the back of mind of how my design could transfer to the continuing spread and what I wanted that to look like as well. Infographics, words, quotes could be easily highlighted with the pops of color from the headline and the vinyl, as seen with the ‘F’ in the opening spread. The colors also somewhat allude to other forms of technology, which I didn’t realize until after the fact. Like the rainbow on the Polaroid camera and even Apple’s colors on their first logo design.

I’m a very minimalistic type of designer and have been really trying to push myself out of my comfort zone in designing a bit more complex of a illustration as mentioned from the logo project, so I felt this project was good to see more of what I could do illustration wise based off of a story and not just what I wanted to do. I feel I have the perfect amount of body text for the beginning of the story and utilized the grid along with white space as well. Finally I added my folio, which officially made it look like a magazine spread. I’m overall very pleased with my final design as I feel it’s an extremely unique approach, taking a lot of thought from the story and what it’s all about along with some effects and skills I’ve taken from class. I was working on two other designs along with the one I’ve submitted, however, they were solely photography based without an illustration and much more up my comfort zone. I am happy with the end result of my conceptual project and hope you enjoy.

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