Conceptual – Time After Time


Conceptual - Time after Time

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In beginning my conceptual design, my work sort of came full circle. I really wanted to push myself to not do something that first came to my mind. These ideas included polaroid cameras, polaroid film, basic vinyl record images, typewriter typefaces, rustic/grunge textures, using photography as the main design element, and much more. Even as I write these ideas I almost want to go back to the drawing board. Conceptual designs, to me, are almost more difficult due to the large amount of space while needing a striking design. So this is what I did…

I spent a lot of time in coming up with the headline and deck head as I felt it was a crucial component to capture readers. I came up with ‘Time after Time’ as it is a legendary song and insinuates a musical reference. For the deck head I thought it would be clever to reference the saying ‘out with the old, in with the new’ but reverse it. This whole circle concept was used in everything I chose when making my design decisions. For color, I went back to the basics and used a magenta, yellow and blue as my main colors on top of a black background. The body text, deck head and authors name is also in white to balance all of the color as well. As far as typefaces, other than the headline I simply used Times New Roman to be safe as I felt I was taking enough risk with the rest of the design. Since the story opens up talking about vinyls and a vinyl store, I wanted to grab the attention of the readers with this same idea. I played around in designing and shaping some sort of vinyl looking shape for hours. What I ended up doing was adding the same three colors in the headline to the vinyl shapes and using them as a gradient to put a more retro, spinning and roundabout effect in the design. I was inspired by this idea of time so circles and a psychedelic feel was a must but I didn’t want to take it too far so it looked like a specific era. The three ‘vinyls’ tie into the three words ‘Time after Time’ and the circle that the technology world has taken. The typeface for the headline I thought was perfectly bold and a tad retro, without looking too retro, or taking away from the illustration element. Although the illustration looks simple, the rings are made up of smaller rings as I wanted to make it look like faint lines like a vinyl has, however, the ‘vinyls’ could also represent simple CD disks. Either way I felt the reader would get the notion that this article was referencing some sort of musical technology. This illustration would also be easy to continue through to the following page of the article. Easy to size up, down, rotate, etc. This was always in the back of mind of how my design could transfer to the continuing spread and what I wanted that to look like as well. Infographics, words, quotes could be easily highlighted with the pops of color from the headline and the vinyl, as seen with the ‘F’ in the opening spread. The colors also somewhat allude to other forms of technology, which I didn’t realize until after the fact. Like the rainbow on the Polaroid camera and even Apple’s colors on their first logo design.

I’m a very minimalistic type of designer and have been really trying to push myself out of my comfort zone in designing a bit more complex of a illustration as mentioned from the logo project, so I felt this project was good to see more of what I could do illustration wise based off of a story and not just what I wanted to do. I feel I have the perfect amount of body text for the beginning of the story and utilized the grid along with white space as well. Finally I added my folio, which officially made it look like a magazine spread. I’m overall very pleased with my final design as I feel it’s an extremely unique approach, taking a lot of thought from the story and what it’s all about along with some effects and skills I’ve taken from class. I was working on two other designs along with the one I’ve submitted, however, they were solely photography based without an illustration and much more up my comfort zone. I am happy with the end result of my conceptual project and hope you enjoy.

Ellen Roe’s Little 500 Influence Poster

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In researching the artwork by Jamie Reid, my influence, I found a lot of diversity throughout his pieces. Reid is known for being a part of the Situationalists – avant-garde revolutionary artists – and founding punk rock design, which is found throughout his artwork. He created very controversial posters in distorting the queen and representing the Sex Pistols. I enjoyed browsing through his work, however, I found it a tad bit difficult to figure out how to create something similar for a Little 500 poster. Having a clear message while also incorporating some of his designs was challenging, but ultimately I was pleased with the end result.

I chose Jamie Reid because his work had not been used as an influence before and I thought I would give myself a challenge to somehow translate his work into my own. I immediately knew I wanted to incorporate a checkered flag into my design as it is an aspect/symbol of the race that can be easily forgotten when coming up with a design. I chose to use a checkered flag as the background because I found an image online that I loved and it worked well when I started placing text over it. I of course also wanted to incorporate an aspect of the bike as well so my go to was a bike wheel. I played around with bike wheels for awhile as I didn’t want to take away from my typography but in looking at Jamie Reid’s designs, he used a lot of overlapping shapes or patterns. Ultimately, I used two wheels as I didn’t like the look of more than the two and I felt it kept my design more balanced.

In selecting my typography I found the perfect font on that was completely inspired by Jamie Reid. I used this for ‘The Little 500’, however, I didn’t like the look of it all over the poster for the details of the race. I also knew I wanted to incorporate a little more black into my design since Reid’s designs have a lot of black-out aspects. So, I found this sort of typewriter looking typeface on something a label maker would print out and I thought it was perfect to incorporate more black along with something more unique in addition to the different-sized and style of letters for the other typeface. I am a very minimalistic designer so having to pull inspiration from a kind of ‘messy’ designer was difficult and I believe I blended the two well. Again, having the typography mainly on the left side and the wheels on the right the design still looks well balanced and clear.

As far as an evaluation of my own work and process in designing my poster I was very pleased. Looking back at the images I used as inspiration I see my poster tying in similar elements very well. The typography really gives it all away because it is so distinct, but in using more distressed design it all reflects Jamie Reid’s work. I do wish I had more time as I was a little crunched having to work on it during midterms but once I thought of my main ideas and threw together some sketches, it pieced together quite easily. A big question that I kept asking myself was how to incorporate color, but it never looked the way I wanted it too when I started adding it to the poster. I felt it took away from the more vintage look and even the checkered flag. Being on the Indiana University Student Foundation Steering Committee, I’ve seen a lot of bike posters and have pulled a lot of inspiration in my design work from the race but I was pleased with my poster as I feel it is extremely unique and a different take on the Little 500.