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My creative process for this project began with the name. This involved brainstorming and googling an assortment of words that either sounded aesthetically pleasing or described interesting concepts. In this search I found the word “autotelic:” (of an activity or a creative work) having an end or purpose in itself. I found this to be a fairly accurate description of my own attitude toward creative work and therefore a perfect name, settling on “Design” as the follow-up after toying around with “Productions”. I likened the idea to art for art’s sake, and formed an analogy with a tree: a tree does not need to be told to grow and neither does an artistic person need to be told to create, they will do so naturally with intrinsic purposes.
The visual idea came almost immediately once I had decided on the name: I knew I wanted to have a person who looked like a tree and to have the name look like the roots. I didn’t think to add the grass until later. I really lucked out on the quality of the typefaces I found for the roots and grass elements, I really think they helped pull everything together.
I originally wanted to have symbols to represent the various art disciplines to further the analogy by showing the “fruits” of the artist’s labor, but realized that that was a bit much, and decided to pull back. I don’t think I would have thought to make the letters into the ground if the middle letter had not been a “T,” because I had been going to just draw a straight line. For this, and also the drop “L” in the horizontal version, I created outlines of the letters and then used the direct selection tool to transform them into more convenient shapes for the design. I also used the puppet warp tool to reposition the arms after I had combined the shapes into a single object after deciding that in color, the branches should be spread out more than the solid black version. I went with lines around “Design” after giving up on figuring out how to make it span the width of the word Autotelic without looking awkwardly flattened or stretched. This way, it can be read without feeling off balance.
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Creating this logo was a challenging but enjoyable first project. The hardest part was the beginning – coming up with the initial idea. I made a list of things I was interested in that could have potentially been incorporated into my design. These were words like “nature,” “bright” and “smile.”
I thought of the phrase, “turn over a new leaf” and got stuck on that and nature. I thought it could combine something I like with a phrase that could lead to a good mission statement.
I started by sketching a few pictures of leaves, and eventually moved to sketching them using my stylus pen on my tablet. I copied those into Illustrator to use as reference. In my first try in making the leaf design, I made a simple raindrop shape and cut out a line, similarly to how we did the Windows Logo practice in class. This didn’t look very good, so tried to figure out a way to make the leaf more fluid.
Ultimately, I ended up with this design. I like the curves of the leaf and the color. The lighter shade of green on the bottom was initially used to make the leaf look as though it is turning upwards. I used the adobe color wheel to choose a color to contrast with the greens.
The font, Quicksand, was the second one I found. I went on google fonts and was looking for a sans-serif font that was more round and open. I love this font and think it fits well with natural and more modern design.
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I really enjoyed creating a publishing company and coming up with a logo for it. I am still new to graphic design, so sometimes really complicated, larger projects lead me to become nervous and freeze up a little bit. This was an excellent project to start the semester because logos are meant to be simple. I had a lot of fun creating a company that has an aesthetic that I enjoy to carry through the rest of the semester.
I begin the creative process by brainstorming items that I enjoy that could work as a name for a publishing company. I ultimately decided on Porch Swing Publishing because the image of sitting on a swing on a front porch on a nice, sunny day is one that many people associate with reading a book. The aesthetic I attempted to capture is antique modern with a little bit of a southern taste. The swing that I designed has an old-fashioned, regal look to it – it was modeled after swings made out of headboards with ornate designs. It is meant to have a mature look – this is not a swing intended for children. I drew only the outline of the swing and three small lines inside that are just enough to identify the object as a swing without adding a distracting level of detail that would never downsize effectively. Deciding on this forward facing swing (rather than showing the profile of the swing or another more dynamic angle often used in photography) was the most time consuming part of my hand sketching. I think that the forward facing design is the most welcoming; it invites readers to climb on the swing and read one of our books.
The design pictured above – a swing hanging from the company name – is my main design. However, I created a number of other designs that can be used in smaller spaces or as a header. I debated whether or not I wanted to include the ropes that the swing is hanging from in my other designs and eventually decided not to include them. I think that the swing is recognizable enough on its own, and having the ropes, especially in the designs that do not have words at the top, would leave the design feeling unsettled because of the movement upward that would lead to nothing.
Finally, I decided to keep the color clean and simple, alternating between black and light purple. I used the color purple because it matches the regal feel of the old-fashioned swing. People say that purple also represents wisdom, creativity, mystery, magic, grandeur and independence – all topics that could be included in our novels. We want to open people’s imaginations and give them the opportunity to relax on a porch swing with one of our books.
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The image featured is the main standard logo for my business Dreamcatcher Publishing. Dreamcatcher Publishing’s mission is: Dreamcatcher Publishing is a company that produces a variety of books that empower creativity and generate deeper level thinking. Dreamcatcher strives to produce high quality books for a variety of audiences who are at different stages of their lives. Each colored part of the logo corresponds with different areas of our company’s publishing categories. It begins at a young age where adolescent consumers purchase coloring books and dreamcatcher kits. Our company takes our young consumers through different phases in their lives with themes including: thought leadership, self empowerment, creative development, fictional stories, creativity in the workplace, dream development, creativity in art, and self expression.
I thought of the idea for Dreamcatcher Publishing because I have my own dreamcatchers and believe in their safe forces. Dreamcatcher’s were initially created by Native American tribes to protect family and friends from bad dreams that can fill darkened night time air alongside the good dreams that we hope to have. The bad dreams are supposed to be caught within the string and wires and burned by the sunrise. The dreamcatcher’s historical value is representative of our company’s current beliefs and values because they both act as a filter to keep bad dreams away and encourage positive dreaming, self empowerment and creativity.
Each part of a dreamcatcher has different parts, as well as, the company logo. The dreamcatcher is circle because it is representative of unity throughout the many parts of our publishing company. The beads featured in the main standard vertical logo align with the three feathers that hang from the image. The eight points featured on the logo are historically representative of the eight legs on a spider, which symbolized energy, wisdom, and learning. These three words are something that we want to instill in all consumer’s who buy and use our products.
When I started sketching the logo, I came up with a very detailed design and struggled to downsize and make the design less detailed. But after a few revisions (as seen in my attached PDF), I was able to create a colorful yet simplistic logo to express myself and my publishing company. The hardest part was definitely deciding how the dreamcatcher would look and how to functionally make it look scalable. After the in-class critique I got some very helpful feedback to help take my design to the next level. The most helpful comments were related to image only logo and typeface options. Aside from scalability, the typeface was the hardest part. At first I wanted to be a whimsical and light company, but that didn’t align with my logo design. The logo was more important than the type, in my opinion. There are millions of typefaces out on the internet that I could find if I searched. I ended up actually using Coolvetica, from DaFont, because I have used that font in the past and it is one of my favorites. I kerned the text and used different weights in the final design. Overall this project was helpful to better define my design style. I see that I am taking similar steps in the creative process, as I did last semester in Design 1, but altering based on the task at hand.
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I chose to create Pie Publishing for my logo design. The idea of the pie comes from my favorite television show, “Supernatural”. Dean Winchester, one main character, absolutely loves pie and is well-known in the show for wanting pie anytime they are eating out. I knew that with my logo, I wanted to incorporate something from the show because it has become so much apart of my personality. My camp name is Winchester, the last name of the two brothers from the show, and much of my character is built on the show. Originally, I wanted my design to be a 1967 Chevy Impala, the car that Dean drives in the show. Unfortunately, I wasn’t able to execute this idea the way I imagined it on Illustrator. After many sketches and several ideas, I ended up with the “Pie Publishing” idea.
I wanted the letter “p” to incorporate the shape of pie, so I designed up the pie first. I used the ellipse and star tools in the execution of this idea. The wavy crust is made of the star tool with the edges turned inward. I used the color picker to find colors that would look almost like a pie crust for the color of the pie. I then used the ellipse tool to create the open cut in the middle of the pie. The texture of the crust was a filter used that I felt looked the most crust-like.
I chose the typography as a simple and clean cut choice. I wanted the letter “p” to be round enough for the pie crust to fit in for a few design ideas. I didn’t want the letters to be too thick and I wanted to keep is sans serif.
Overall, I feel the execution of my idea went well. I’m proud of the design that I made. Mostly, I’m happy I was able to combine something that I am passionate about with one of my favorite television shows. Even though it was not my first choice of a design, I still feel that it turned out to be a sleek yet colorful logo that I can’t wait to incorporate into my designs this semester.
When I began my logo project, I found sketching to be extraordinarily helpful. Before I opened up Illustrator, I created a variety of different designs centered around the hexagon because it represented the honeycomb shape. The design on which I settled combined a pencil, bumble bee, and honeycomb shapes as the wings of the bee. Together, I wanted these visuals to create an image that could be viewed in two ways, as both a pencil (a nod to the publishing aspect) and a bumble bee (referencing the company’s name).
Looking back, I would not have rounded the corners of the hexagon wings of the bee because when it is scaled down, the hexagonal shape is less clear. Sharper edges would’ve helped with this issue. I also think the shape of the pencil could’ve been rendered more smoothly — a sign I need to practice more with the pen tool. The color of the logo was simple for me to choose: it had to be a honey color, which would connect both with the publishing company’s name and the playful, lighthearted characteristics of the company’s target audience. Overall, the logo is a flat, simple design that could benefit from smoother execution. The main typography, “honeycomb,” is rounded and lowercase, lending a soft, childlike dimension to the overall feel of the logo design. It is in a light green color to add some visual variety to the design. “Publishing” is in the same typeface, Quicksand, but uppercase with wide tracking. It’s also in gray because I wanted a clear hierarchy, where the brighter color of “honeycomb” would stand out more than “publishing.”
Overall, I am pleased with the concept and what I learned in the process of the creation of my logo, but I think the execution of the idea could be better with a few changes to illustration, as I mentioned above.
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Quiet Fox Publishing is a publishing company that produces children’s book for ages 4-9. Mostly, it publishes bedtime stories with lots of colorful illustrations. The target audience is children and their parents.
In my logo, the fox represents wisdom and intelligence, because it is one of the most intelligent animals in the world. The tail of the fox and the oval surrounds the fox makes up the “Q” that stands for “quiet”. The shape under the head of the fox is an open book that means the fox is reading a book just like little kids. I have sketched a lot of logo design, and the reason I eventually choose this one is because I think this one will be liked by both children and parents. If it is too simple, children may not be able to understand its meaning.
The theme color I choose for my logo is bright orange, which associated with joy. I hope when children see this logo, they can feel the joy of reading. Orange also represents enthusiasm, fascination, happiness, creativity and positivity. For me, I think orange is the color for the happy childhood. The color for the text “Quiet Fox Publishing” is not pure black because it will be too gloomy. I add little bit red, green, and blue to make black lighter. But I use pure black for fox’s eyes because it is as bright as baby’s eyes. I also used crayon brushes to add more childish feeling to the logo. I had a hard time deciding whether I should use crayon brushes to draw the full logo or not, but then I found that will be too much. So I only use it for the outline. The font I choose is Caveat that downloaded from Google Font website. Caveat is sans serif and handwriting- look, which is similar to some fonts in children’s book.
For this project, I think the logo that I designed is based on the company’s mission and target audience. So the shortcoming is it can only be used for children’s book.
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For the logo assignment, I was very excited to start as creating my own publishing company sounded interesting. I wanted to create a simplistic design, with a naturistic touch. I recently took a trip to the Pacific Northwest and fell in love with Seattle, so I knew that I wanted to create a company that was based out of the city and had the heart of the Pacific Northwest. This is why I named the company 8363 Design after the peak of Mt. St Helen in the Cascades Mountain Range.
For my actual design I wanted clean lines. I started out by making the image of the mountains on Illustrator. I chose to use a thin line to form the basis of the mountain and then add a thicker line extended over the top, to create a modern, simplistic look. I added a circle around the outside to add character as I wanted the logo to look hip, young and fun. I chose Orator Std as my typography because I liked how it looked modern, yet quirky, with an outdoorsy vibe. I took extra care to kern the numbers to make sure they were close and almost connected with one another. I left more space between the letters of design to give it extra space.
If I were to redo my logo, I would hope to create a more difficult design with more detailed mountains. It could have been interesting to add snow to the mountains, or incorporate more of an appearance of a volcano. I wish I would have had more time to use the pen tool to create a more realistic design, rather than the conceptual design of the line based mountains.
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SpaceCat Publishing is a publishing company that deals mostly in pop and EDM music, books, magazines, and produces their own merchandise. Their main audience is millennials. The minimalist, modern design of the logo appeals to a modern audience, and the company reflects that in their choice of publishing material.
For this design, I took inspiration from my own cat. He is grey with green eyes, and I have always wanted to incorporate him into a design. I decided on the space theme to appeal to a more modern audience and reflect a modern design. I chose simple colors to keep the entire design more minimalist. I also made sure to balance everything in the design by making it symmetrical.
Going along with a modern design theme, I chose the Oswald typeface from Google Fonts. I wanted something bold and large for readability in a smaller design. I also chose to tightly kern it to align with other modern designs I have seen. In a larger design, I wanted to be able to contrast that with a loosely kerned, very lightweight typeface. I chose the same green and dark grey colors to incorporate balance and repetition in the design.
If I could change any aspect of this design, I would want to better design it for a smaller space. When I was designing the logo, I wasn’t thinking exactly how small the spine of a book is, so I had to sacrifice some elements of the design to be able to fit it in a very small space. Otherwise, I think the design for a large area looks great. I could imagine it also being placed on shirts, the wall of a company, or even a billboard.