In my design process, there were a lot of strategic decisions that I had executed to merge strategy with design.
For starters, I chose the name “Canvas & Co. Studios” because I appreciated the idea of a message aimed towards creativity on a blank canvas. In my thought process, a blank canvas can be extremely daunting for the typical person. Therefore, I desired to create a publishing company that promises to help combat this issue. I chose the “&” symbol because I felt like it added more to the cohesiveness of the name. Additionally, I chose the word “studios” instead of “publishing” because I believed that it gave more of an artistic feel to the company, rather than a company that focuses on writing.
The color scheme for my company is based on neutrals because the colors’ psychology relates to reliability, calmness, and unity. These colors go well with the promise of the brand, as my company promises to create reliable and high-quality work for its clients. I started with the darker rust color and then selected other colors that were close to this hue.
The symbol above the typographic mass was what took the most time for this project. I wanted to create a symbol that could be used as a secondary logo by itself; however, I wanted to make sure that the symbol related to the company’s name in some way. To solve this, I created an abstract shape and meshed it with the letter “C” for “Canvas & Co.” I also added a small shape in the middle that is meant to relate to a plus symbol, as it combines the two letters.
Overall, I feel like I did well on this project and created deliverables that I am proud of. The hardest part of this project was combating the blank canvas, in other words, thinking of what to start with. I believe I could have spent more time on the brand guide’s layout, as I feel like I could’ve been more creative to engage with the clients better. I enjoyed this project as a whole because I desire to improve my brand design skills. It pushed me out of my comfort zone and allowed me to fully express my thought process on the design.