Creating the Love More Publishing brand was more than just a design project for me. Right from the start, I saw the brand as a symbol of something important: a space dedicated to sharing meaningful narratives while raising awareness for mental health. Each design choice, from the butterfly to the semicolon and the colors chosen, was made to inspire emotions of healing, hope, and strength.
The semicolon played a central role in this project, representing the idea that an individual’s story continues. By incorporating a butterfly, I aimed to add to this concept, emphasizing ideas of change and rebirth. Finding the perfect balance between these two symbols required sketches to combine their ideas. Color played a role in defining the brand’s identity. Choosing shades of purple felt natural, as this color is frequently linked with mental health awareness, healing, and courage.
Overall, it became clear that this project went beyond just creating a logo; it was focused on building a visual identity that tells a story. The completed design incorporates the spirit of Love More Publishing: a commitment to hope, resilience, and the life-changing nature of storytelling in guiding individuals on their journeys. This reflective process has reinforced my belief in the power of design and its ability to convey emotions, inspire change, and develop significant connections.