Conceptual Illustration: Maquiladoras Under NAFTA

Click on this image to view the full PDF!

When I designed my conceptual illustration, my intentions were for the design to embody the deep betrayal that maquiladora workers, particularly women, faced under NAFTA. The narrative extended beyond factories; it showed the illusion of opportunity and the harsh reality of exploitation. I decided upon industrial colors to illustrate erasing workers’ identities, leaving only the bland production machinery. The viewpoint of women employed in these factories was nameless; they were recruited for their ease of control, closely monitored, and ultimately discarded when they became a burden. I aimed for my design to produce a similar feeling of being destroyed by a system that valued them for their labor, not as human beings. I examined actual photographs from maquiladoras to provide a visual foundation for the story. Observing pictures of tightly packed sewing stations, where workers cramped beneath bright lighting, influenced my perception of the physical environment I aimed to show. The infinite lines of machines and individuals highlighted that these factories were not hubs of opportunity; they represented an empire of endless labor. This understanding impacted the repetition and structure of my final work.

Women working in maquiladora factories symbolized how individual identity was erased under NAFTA’s system. The overwhelming scale of maquiladora production lines stretches endlessly without regard for the workers inside them.

Early sketches.

I examined authentic photographs taken within maquiladoras, but the design evolved once I began to sketch. I was determined not to show violence. The genuine heartbreak portrayed was in how the exploitation became almost routine. During my initial sketches, I explored the concept of workers blending into the machines, gradually losing their human characteristics. These sketches influenced how I constructed the final layout, duplicating the human figures with the mechanical structures until they nearly vanished.

As I moved further into the design, I understood the importance of illustrating the emotional and social repercussions and highlighting the physical effects endured by workers. Incorporating health statistics anchored the project even more effectively. Charts depicting the elevated rates of respiratory ailments, gastrointestinal issues, and injuries among maquiladora employees made it clear that the damage was not a hypothetical but a real-life tragedy. The comparative graph illustrating the differences between maquiladora workers and other demographics, such as housewives and those employed outside maquiladoras, emphasized how significantly worse the conditions were within these factories. I strategically placed this evidence toward the conclusion of the design, as it served as a compelling final argument against the notion that NAFTA generated genuine opportunity.

Health data shows maquiladora workers faced major health risks, including respiratory illnesses, injuries, and long-term health problems.

This was a part of my ASF side-spread. I wanted to include real-life data showing the detrimental effects the maquiladora factories caused workers. This graph shows health data maquiladora workers faced major health risks, including respiratory illnesses, injuries, and long-term health problems.

Comparison showing maquiladora workers suffered far worse physical health outcomes than other working groups.

This graph illustrates a comparison of health issues across work groups. Compared to housewives and non-maquiladora workers, maquiladora employees report significantly higher rates of musculoskeletal symptoms, difficulty breathing, and other health issues. These disparities highlight the physical toll of factory work under poor conditions.

Reflecting on the final piece, I believe it encapsulates the complex betrayal central to the maquiladora system. It went beyond merely broken promises; it included lives taken, health compromised, and identities destroyed for profit. Through my choices regarding color, structure, and the elements I decided to include (and exclude), I aimed for the design to prompt viewers to face the human toll frequently obscured by trade agreements that typically present only one perspective.

Anthony Influence Project

My Poster for the Little 500 Influence Project (Theophile Steinlen)

This is the final design that I decided to go with for my poster. My inspiration was Theophile Alexandre Steinlen. He was a French painter who had a very unique painting style. I used my typography to reflect his writing style by tracing his handwritten letters and forming them into the words I wanted them to say. I also attempted to create drawings with brush strokes that were reflective of the ones in his paintings. Below are the paintings that I used for reference.

Influence Poster: Josef Müller-Brockmann

Click on the image to view PDF

Designing the Little 500 poster through the lens of Josef Müller-Brockmann’s work was an exercise in restraint, structure, and purpose. Known as a key figure in the Swiss International Style, Müller-Brockmann emphasized clarity, order, and functionality in graphic design. His iconic Musica Viva posters and his seminal book Grid Systems in Graphic Design guided my process, showing me how structure can elevate visual communication. I wanted to emulate Brockmann’s Beethoven poster in particular. I started by sketching the composition of the wheel and adding elements of Brockmann’s influence as I went. I eventually got a good idea of how I would make it in Illustrator, mapping out where the typography would go.

Initial sketch

As I transitioned to the digital phase, I focused on incorporating Müller-Brockmann’s key principles: clean geometry, typographic hierarchy, and grid-based composition. The biggest challenge of this process was staying true to Brockmann’s minimalist style while simultaneously communicating to the audience that the centerpiece is a bike wheel. The grid design on the right side of the wheel signifies the motion of the spinning wheel. Brockmann’s work does not typically incorporate bright colors, but considering this is an IU event, I felt like the bright red was a must-have.

Josef Müller-Brockmann began his design journey in Zurich, Switzerland, where he studied architecture, design, and art history. He later opened his studio and became a leading figure in Swiss graphic design, known for pioneering the International Typographic Style. His work emphasized grid systems, objective communication, and the use of sans-serif typography to create clarity and order. Over time, Brockmann’s designs evolved from more illustrative compositions to purely abstract, structured visuals that prioritized function over decoration.

Poster for the Zurich Town Hall by Müller-Brockmann
“Swiss Style” poster by Müller-Brockmann

Under the influence of Lucian Bernhard

Click here to see my Poster!

For this project we looked to some of the greats to get inspiration for the Little 500. Little Five is a famous bicycle race held annually at Indiana University Bloomington. It started in 1951 and is modeled after the Indianapolis 500, but with bikes instead of cars. It’s argued as the biggest week here at IU, and with that it’s advertised and talked about the whole Month of April. We were tasked with creating a poster for the event but in the influence of a famous graphic designer.

When looking at some designers to get inspiration from I found myself circling back to Lucian Bernhard and George Olden, two amazing designers with vary different styles. because I was so stuck with who I would pick I decided to sketch some of my ideas down and see what style my vision would look best in, muted black and white photo collages or sketch style colored designs. I the end I went with Lucian Bernhard.

Lucian Bernhard was a German graphic designer, type designer, professor, interior designer, and artist. He is best known for pioneering the Plakatstil or the poster style movement, characterized by bold, simple designs with flat colors and minimal text. ​

With my designer now picked it was time to work on my poster. like I said before I already sketched out two ideas one was a close up on a bicycle seat and the other I wanted to do a race track with a racer on it.

The bicycle seat one was pretty straightforward, the only thing that stumped me was choosing the color way. I know I wanted to stay with the cream, red, and black color palette, I just didn’t know how to format it the way I wanted.

In the end I narrowed it down between these two color ways

next I worked on font and copy placement, I wanted to do a similar fort to one you find in Lucian Bernhard’s designs. I found a font called Attic Antique Italic, I thought it resembles perfectly with fonts Lucian Bernhard uses. but also for fun I went with a simple font called Transat Black just to see. in the end I went with Attic Antique Italic, I just looked better and more cohesive to me with the design.

And these were the final designs I turned in because I couldn’t ick what color way was better.

at this point of the project I was just messing around with more ideas I had so I ended up making another post for this project. this poster shows more of the racers. and combining 500 into the actual drawing of the racer.

I stared making the design as a vertical poster but I looked too smushed so I switched it to horizontal and it was much much better.

click to see the poster better!

this is the final design for the horizontal poster and I think it Turned out perfectly.

overall I have a lot of fun with this project, even though we have to “copy” a creative style I still felt like I had a lot of creative freedom.

In the Spirit of Seymour Chwast for Little 500

Click image to view PDF!

For this poster, I drew inspiration from Seymour Chwast’s signature blend of satire, bold color, and playful visual metaphors. Chwast’s work often turns everyday objects into quirky characters or symbolic icons, and I wanted to bring that same energy to the Little 500.

At the heart of the poster is a bicycle made of cherries, an over easy egg, and a rain cloud. This gives a whimsical nod to Chwast’s love for blending illustration and concept. This unexpected bike functions as both a visual pun and an anchor for the overall composition. The winding green track beneath it adds motion and direction, guiding the eye through the design while echoing Chwast’s use of bold, simple forms to convey depth and story.

I used flat colors from a retro palette containing a mustard yellow, cherry red, olive green, sky blue, and cream peach to reflect Chwast’s printmaking aesthetic, and paired them with checkered patterns in the title to add texture and dimension. The playful gendered stick figures with quirky rear faces are a subtle nod to Chwast’s satirical tone, hinting at the tradition of the race while poking fun at iconography we take for granted. The typography was carefully planned with the title at the top, event dates prominently in the middle, and URL tucked at the bottom, ensuring everything feels cohesive yet spontaneous, just like Chwast’s designs, which are structured but never rigid.

Overall, this poster captures the spirit of Seymour Chwast by combining unexpected visual storytelling with humor, color, and a hand drawn sensibility. It’s fun, strange, and invites the viewer to look closer just the way Chwast would want it.

Seymour Chwast Design

Seymour Chwast is an influential American graphic designer and illustrator well recognized for his humorous and fun style. He co-founded Push Pin Studios in the 1950s, challenging the mainstream modernist design style with more artistic and unconventional approaches. His work includes posters, publications, books, and political art, and it frequently incorporates comedy, hand-drawn illustrations, and typographic experimentation.

Influenced by Mari White

Click to view the full image

For this project, I took inspiration from the designer Mari White. I really wanted to go off the beaten path with this assignment and looked for inspiration from lesser-known contemporary designers with a distinct styles. I found Mari White by accident on Pinterest and followed the links to their website, Behance site, and Instagram. Their “poster experimentations” series, which was done out of a desire to rekindle their creative spirit, really spoke to me because of their energy and dynamic use of layered elements.

There isn’t much on the internet about Mari White apart from examples of their work. They’re a brand designer based in Tampa who has more recently designed band tour posters and shared a fair bit of personal artwork. I think this poster says a lot to me about them:

Mari is contemporary not only in their designs, but in their experience as a designer in the age of social media. The “poster experiementations” designs deviate significantly from their cleaner brand work and are more reflective of their internal artistic passion. I think this is why I was attracted to these designs in the first place.

The main typography is hand-lettered. Many of Mari’s designs feature uneven lettering that look as though they’ve been cut out of paper and pasted onto the poster. Although I kept my letters a bit cleaner, I wanted to hand-letter to get that spontenaiety. I tried to imagine what it would look like if I were to cut out the letters from a sheet of paper. In some of Mari’s designs, the letters have a darker double behind them, resembling a drop shadow. I also used this technique on the letters and on the red background shape. For the location, dates, and url, I used a royalty-free font called “Paper Johnny” that mimicks this cut-paper look.

Mari’s designs use lines criss-crossing in and around the typography to create a sense of energy and motion. In this spirit, I included lines in my design which are patterned with the checkers associated with racing. As Mari does, I passed these paths over and behind the main lettering.

The colors for this poster came from a couple of different places. The red of the background shape comes from the IU brand guide to link the poster to the Little 500 and to the school. The cream color, however, comes from Mari White’s tendency to use a cream color like a faded paper in their poster designs.

Over everything, I used two different paper textures. Mari White’s posters make generous use of texture, especially paper textures. For the background of my poster, I used a texture that is closer to linen. The main elements are textured with something more similar to contruction paper, like someone would use to cut out letters for a physically assembled poster.

Ultimately, I don’t think my design looks like something that would have come from Mari White. I was greatly inspired by their dynamic lettering and use of lines and abstract shapes, but Mari’s designs tend to be much busier than mine and I use a lot more rounded shapes. Even though I went back and forth between my design and Mari’s as I worked on this project, I think my unfamiliarity with their technique hindered my ability to mimic it, and I got a little carried away with my own ideas as I worked on the poster. I would like to try something similar again, perhaps with a little more focus on colors—especially the way the colors of overlapping elements interact—and using more varied and interesting shapes.

Influence poster: Otis Shephard

Click on this image to view full PDF!

When I began designing the Little 500 poster, I aimed to capture the vibrant energy of the event while honoring Otis Shepard’s design principles. I was fascinated by Shepard’s talent for turning simplicity into something impactful, and it seemed ideal for the Little 500 event, which is a fast-paced, energetic event that requires a design reflecting its intensity. One of the initial aspects that crossed my mind was typography. Shepard had an incredible ability to use fonts that weren’t fundamental to the overall design. His typography consistently featured a clean, bold, and intentional quality, which I aimed to mirror. For the Little 500 poster, I opted for a modern sans-serif typeface (Futura Condensed) that I believed expressed a lot of Otis’s work. I wanted the text to stand out but also blend smoothly with the rest of the design, so it wouldn’t take over the other elements while still grabbing attention. Typography transcends mere legibility; it’s about establishing a tone, and I wanted it to reflect the dynamic energy of the event.

When it comes to color, this is where I really felt Shepard’s influence. I remembered how he used bold, contrasting colors and bright, primary ones that immediately catch your eye. I went with red and blue because they’re both vibrant and timeless. Red brings energy and grabs attention, reflecting the excitement and speed of the race, while blue helps balance things out, making the design feel more grounded. I used some cream and yellow and that helped the poster come together the most, in my opinion. The color contrast wasn’t just for looks; it was meant to make people feel something. I wanted the poster to give off a sense of urgency and excitement, so the colors had to work together to create that feeling, just like the race itself.

Otis Shepard’s Chicago Cubs graphics!

I also took inspiration from Shepard’s minimalist style. His designs were simple and to the point, never overcrowded. I knew my design needed to highlight the most important things: the cyclist, the event details, and the energy of the race. I worked hard to keep the composition clean, letting the cyclist’s image and the text stand on their own and tell their stories. It wasn’t about adding every detail I could think of; it was about focusing on what really captured the spirit of the Little 500.

Working on this poster really made me reflect on my design style and helped me focus more on making intentional choices. It’s easy to overcomplicate things, but this project showed me how powerful simplicity can be when done right. Like Shepard, I realized there’s a certain elegance in keeping things minimal, and that sometimes less really is more.

I’ve included two early sketches I worked on. They were a way for me to try out different ideas, like layout, the main image, typography, and color choices. I think they give a peek into how I tried to blend my own ideas with Shepard’s influence.

In the end, this project was more than just making a poster. It gave me a chance to really understand the power of restraint, clarity, and being intentional with my design choices. Shepard’s influence wasn’t just about copying his style; it was about embracing his mindset and applying it in a way that felt true to the event and my own creative process.

sweetheart logo animation

Sweetheart Publishing Logo Animation

For my logo animation, I knew I wanted to make some revisions with my logo. I ended up choosing two completely new fonts. I was scrolling through Adobe to find a cursive font that I could use for the S in Sweetheart (Lindsey Signature) and I also chose a cleaner but also bold font for the rest of the text (TT Ricordi Allegria). I messed around with how I wanted the text to be positioned until i ended up with this final product and added a line separating the two lines of text. I then changed the overall color of my design to fit the overall vibe I wanted, as well as make it more coherent. I also decided to move the quill from the top to the bottom. As for my animation…I knew I wanted it to animate as if it were handwritten. I first began with the actual logo itself and created a stroke shape layer and selected that stroke to be the track matte layer for my logo. I did the same for the line between the text, and the S as well. I then worked with the rest of the text, I precomposed each one and separated every letter, adjusted them to come up one after the other by a separate key frame, and added a motion blur to make it look more dynamic. I I also adjusted everything in the graph editor (speed) to appear and come in onto the screen as I wanted. Finally, I added a transition at the beginning and the end to make it flow better. For my sound, i knew I wanted to rely solely on sound effects. I found a sort of magical whoosh that I used at the beginning and end of my animation and then added a handwriting sound over any part of the animation that was appearing on screen as if it were written. Overall I am very pleased with how my animation turned out. Working with After Effects has become less scary to me with this project as well and I am happy I got to learn some new things!

Project 3 – Conceptual

For this conceptual Illustration Project, we were tasked with designing a magazine layout inspired by one of three article options. These projects allowed us to flex our creative muscles, blending design, typography, and illustration to tell compelling visual stories. From the nostalgic charm of “Old Tech” to the innovative tale of an AI robot wasting telemarketers’ time, these projects pushed our conceptual thinking and illustrative abilities.

 AI’s Tangle with Telemarketers: A Futuristic Metaphor

When reading through the different stories, I found the 3rd one the most interesting. It is based on a story about a robot that is designed to waste telemarketers’ time. My challenge was to visually balance some of the humor, but still have it be more serious looking. The design steered clear of overly cartoon depictions, opting instead for sleek, modern aesthetics. Staying strong with the concept, I decided to add a phone that appears with the caller ID being “Spam” and being answered by what looks like a robotic hand. I decided to add a little bit of a texture and more of the context of coding as the background, to simulate the idea of being programmed. 

A robot hand, crafted with smooth, lifelike machinery, became the focal point, holding a blocky, easy to distinguish, modern day iphone. The telemarketer, not shown, but mainly due to the simple idea of us not ever seeing them either. 

The layout incorporated a basic and simple typography, but mainly due to the detail of the illustrations being more important. I added the background code to add texture so it would not stand as a straight white page, but also to add some depth. On the second page, quotes from the article were magnified to draw readers’ attention, complemented by a big hand reaching for a robot hand, similar to the ‘Creation of Adam’ art piece by Michelangelo. Overall, based on my want to keep it simple and detailed, I think that it turned out great.