This animation for EyeLeaf Publishing logo was created in After Effects, which was a learning experience in itself. I started by using fade-in effects and scaling to gradually reveal the logo, but what really shaped the tone was the dramatic soundtrack, “Reveal” by Francesco D’Andrea. The cinematic and tense quality of the music gave the animation a surprisingly serious mood, which contrasted interestingly with the organic visuals of the brand. I also incorporated a typewriter sound to emphasize the publishing concept, timing it with the appearance of the company name. Learning how to time audio and visuals precisely in After Effects, especially syncing sound effects to movement, was one of the most challenging but rewarding parts of the process.
Tag Archives: animation
Animation: Alphabet Soup Publishing
This project was definitely a challenge, but I’m happy with how close I was able to get to the idea that I had. The bowl of soup comes in as if pushed across a table to the viewer, and then the letter pops to the top of the soup. By far the hardest part was getting the rocking of the bowl at the end of its movement to look natural, and then finding a sound effect that would fit that movement. The rocking ultimately took quite a bit of trial and error. For the sound of the bowl moving, I ended up with a sound of a glass being pushed across a table followed by a rolling beer can, both of which I found on freesound.org and edited for timing and to remove the room tone. Finding music that felt right took a while, but adding the music and bringing in the type in time with it really pulled the whole thing together for me.
Animation Project Reflection
For this assignment I had a solid Idea of what I wanted to do from the start. Since my logo depicts two books facing one-another to create a “portal” , I wanted to play with that idea more.
So I animated two books flipping through pages than forming a shape that resembles my logo. I had a very hard time trying to get the bend on them right so the transition is not seamless.
I added a quick animation of a night sky using the colors i used in my original logo. Then the sky fades to reveal my new logo. I updated it so it is more versitale. I also updated my logo type to emphasize portal over publishing. I still could not get rid of that line down the middle, its fine as an illustrator file and is only visible when blown up.
Honestly I think my idea was a little too much for 10 seconds. I also learned that sometimes less is better with the audio, I tried to add a bunch of sound effects at first. I ended up just using a “magical” sound effect I found on youtube as the music and the sound of flipping through a book.