The Groove We Live In

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For my Project 3 conceptual magazine, I chose the article OLDTECH by Nick Bilton. I was really drawn to the idea that older technologies like vinyl records, Polaroid cameras, and cassette tapes aren’t just surviving, they’re thriving because of how people still connect emotionally and physically to them. I wanted my illustration to reflect that in a way that felt warm, immersive, and metaphorical. I created a top view living room scene filled with analog tech, showing two people relaxing and engaging with retro formats. Instead of placing the image on a standard magazine page, I framed the entire scene within a rounded, analog-inspired layout that feels like you’re looking into the past through an obsolete interface.

I built the illustration in Illustrator and then used Photoshop to add texture and depth. I layered a soft retro grain over the entire piece, added subtle drop shadows, and applied sprinkled gradients and radial shading to create a warmer, more tactile look, especially around the rug and table. These effects helped the illustration feel more like a printed object rather than something flat or overly digital. I also made sure to include specific visual elements from the story, like vinyl records, a cassette tape, and a vintage camera, which are placed intentionally throughout the space to draw the viewer in.

For the typography, I used a bold retro serif for the headline “The Groove We Live In” and paired it with a softer italic style for the deck and byline. I wanted the typography to support the illustration while still maintaining a clean editorial structure. One of the biggest challenges was making sure the concept felt thoughtful without being too literal. I didn’t want it to just be a room with old objects in it. I wanted it to suggest that these objects still hold meaning and are very much part of the present.

Overall, I’m proud of how this project turned out. I focused not just on aesthetics but on how illustration can carry an idea forward and enhance the message of a story. This was the first time I felt like I was able to combine narrative, design, and visual storytelling in a complete and cohesive way.

Conceptual Project Reflection

For this assignment, I used the article “Old Tech.” I chose this one because it is something I am interested in. However, it was not the one that gave me the most creative inspiration. During the drawing process, I kept getting more ideas for the wearable tech story, but none of them felt fulfilling.
After reading the article the part that struck me most was that we are not getting rid of old tech due to nostalgia. That idea alone was what started the creative process. I began brainstorming things that were nostalgic about old tech for me. I couldn’t get this image of an old TV screen in the dark as its light illuminates its surroundings. I built my entire design of the illustration of the old TV on the front spread. I found a stock image of a TV I felt looked the closest to the one in my head and I built off of that image to create my illustration.
For the screen of the TV, I used the grain effect on a box. This gave it a screen-like look. For the title, I used the warp tool and the Silver Streak font. I played around with the bulge effect until I felt they looked natural. I also changed the title of the article to something more fitting of my design angle. I felt that “Channeling The Past” in conjunction with my illustration gave a good insight into what the story was about.
To drive home the nostalgia factor I created a pretty standard 90s pattern. Although I was born shortly after the ninety’s they have always felt very nostalgic to me, and I would say they are for a lot of people. I created this pattern by using references from real-world patterns in the 90s and making a small arrangement of the shapes I saw, then using the pattern tool to create the final product you see. By adding this pattern I was also able to introduce a color palette.
The color pallet I chose I wanted it to feel tech-like and have the same nostalgia as the pattern I created. Therefore I went with vibrant shades of; blue, yellow, green, and pink/purple. I felt the vibrancy honed in on the technology while the colors captured the ninety as well.
For my body text, I wanted to use a standard legible font since my background was already a bit overwhelming, so I used Bitter. For my subhead font, I wanted to also use a standard font, so I used Bebas Neue.
On the second page I wanted to use the same pattern but not obstruct the story itself so I made a triangular shape at the top to connect the two spreads. The story text was a lot shorter than I thought It was so I played around with the layout on the second spread for a long time, trying to balance it. I ended up centering most of the story in the middle of the spread and using other visual elements to fill the space. I made the sidebar match the same color already seen in the pattern and used the same fonts I used for the body text just making it a bit smaller.
The Last Thing I did was create the two illustrations on the second spread. I realized that I should include some of the technology listed in the sidebar as a visual element so I illustrated a floppy disk and a vinyl record, both of which featured colors already established in the pattern. I placed them in the blank areas and decided I liked the look of the vinyl being enlarged and going off the page.
Overall this project was fun and allowed me to learn more about magazine design. I would say I should probably have used a lighter background color but I played around with using white instead of black and it didn’t look good to me. I also think I could have laid the second spread out better.

Project 3: Conceptual

For this project, I designed a conceptual illustration and two spreads for the “DIY Home” story by Nick Bilton that was provided to us. This is a column about the writer’s experiences with “smart home” devices such as security cameras and locks that are connected to the internet and to the user’s smartphone, and his generally frustrating experiences with them.

I decided to use “Keep It Simple” as the headline for this story because something that runs through the story is the sense that it’s much easier not to have to deal with the complication of connecting your phone to things in your house; as he says “rather than making life easier, [the August Smart Lock] took 10 times longer to unlock than if I had taken the key out my pocket and turned the lock.” “Keep It Simple” references the KISS principle of design (“Keep It Simple, Silly”), that cautions against over-complication. According to the Interaction Design Foundation, “simplicity guarantees the greatest levels of user acceptance and interaction.”

Ironically, I initially found myself over-complicating this design at first, with the pixels from the key all over the page. Eventuallly, I realized that the solution to what was becoming a frustrating design was staring me right in the face, and I settled on this layout, which uses white space to emphasize the headline and keys. I also chose this font for the display text because of its simplicity.

The idea behind the illustration is twofold. First, the pixelated key references, on a very surface level, the idea of something physical becoming electronic. Second, the breakdown of the key into disappearing pixels references the intangibility of something that is electronic or controlled electronically. That is, if your phone runs out of battery or the wifi goes out, your key ceases to exist. Bilton closes his story by telling the reader about how he had to re-connect all his gadgets after his router died. This is an additional complication of “smart home” devices, but also speaks to the way in which the “internet of things” can actually make things harder to access because of their ephemerality. This is what the dissolving key references. The other keys on the carabiner provide contrast with the immaterial key. I decided I wanted to do a photo illustration because I felt that would emphasize this contrast between the real and the immaterial.

Before making the final photo illustration, I made a mock-up of the key to test both its appearance and the technique. I used a stock photo from Adobe for this. I used scatter brushes with a square pattern to create the pixel effect. The holes in the key are made with the same brush on a masking layer that creates areas of transparency. I then duplicated key and set both layers to different colors and offset them to create the glitch effect.

Once I had a sense of how I was going to make the glitched key, I moved on to the final photo illustration. The photo I used was of my own keys (with all the cards and tags removed), arranged in the particular shape that I wanted, and photographed with a digital camera. I used the same technique on the pink key, reduced the opacity of the shape and traced where the outlines of the key ring and the brass key would have been behind it, to create the impression of intangibility when compared to the other keys. Pink, blue, and the resulting purple mixture were chosen to complement the color of the carabiner and match the photo with the graphics.

For the second spread, I continued the pattern of purple pixels from the key, almost as if those pixels had blown in from the first spread, tying the package together. I also used the same colors and effect for the boxes in the sidebar. Because the story was so short, I decided to make the “sidebar” a full-page graphic.

Ultimately, I’m very happy with how the first spread especially turned out. I’m much less familiar with Photoshop and with photo illustrations than I am with Illustrator, and I feel like I learned a lot in the process about the more illustrative tools in Photoshop.

RoboBlast Magazine

For this project we created a magazine layout for 1 out of the 3 topics. I chose the topic about Phonebots, which is about robots who sole purpose is to waste the time of telemarketers. I took inspiration with the title being called Phonebots. The best way was to illustrate a robot on one side and with the robot holding the phone on the other hand. For the other page on the right hand side, I had the bright idea to draw the robot hand holding the facts to bring more illustration to the spread and not be just words.