This animation for EyeLeaf Publishing logo was created in After Effects, which was a learning experience in itself. I started by using fade-in effects and scaling to gradually reveal the logo, but what really shaped the tone was the dramatic soundtrack, “Reveal” by Francesco D’Andrea. The cinematic and tense quality of the music gave the animation a surprisingly serious mood, which contrasted interestingly with the organic visuals of the brand. I also incorporated a typewriter sound to emphasize the publishing concept, timing it with the appearance of the company name. Learning how to time audio and visuals precisely in After Effects, especially syncing sound effects to movement, was one of the most challenging but rewarding parts of the process.
Tag Archives: Logo Animation
Animation
At first my idea was to make the whole logo turn around and and have swirling sparkles- the swirling sparkles to represent his magic in the movie. But after doing trials and error, I wasn’t able to get it how I wanted it to. My second idea for the animation was to have the animation pop up and hide in one corner and do the same thing on the other side. The reason is to create curiosity to what it could be. I also used the spiraling zoom effect to bring in the rest of the design of my design together. For the audio choice i chose a fun upbeat jazz instrumental because I felt it goes well with the character’s personality. The second audio I used was his voice from a Youtube video. I specifically chose an audio where he says his name. I wanted it to match up towards the end where everything is put together. Finally what I changed was my logo design itself. My previous logo had the white outline on the design and on the letters but after taking my professor’s advice, i also changed the color theme of the design from shades of brown, white and black to grey, light blue, and white.