When I was trying to design this logo, I was stuck on coming up with a concept to go off of. I’m currently taking a class on Classical Mythology, so the idea to incorporate mythology into this logo eventually popped into my head.

Iris is the goddess of the rainbow and she is a messenger for the gods. She is specifically the messenger between the gods and humans on earth. She is typically depicted with a rainbow, wings, and just as a “beautiful woman.” Since she is a messenger that is almost a bring between worlds, I thought it would be cool to reference her in my logo.

After this idea popped in my head, I started writing out associations with the word “Iris” and sketching out designs that could incorporate a rainbow. I landed on this design above eventually, and I focused on expanding it with textures and typography. I experimented with placing text, different typefaces, and even how the text was placed around the image. I also experimented a lot with text color and background color. The process of depicting the woman’s figure without getting stuck in details took more time, but I eventually landed on this. The most important thing was to find a way to incorporate her wings, because that is part of what makes her a messenger goddess.

This logo incorporates Iris’s wings and rainbow to encapsulate the mission of Iris Publishing & Co.