For our first project of the semester, we had to design a logo for a publishing company. I wanted to create a logo that captured the mix of creativity and comfort that comes from both reading and coffee culture. The idea came from thinking about how stories can energize the mind the same way coffee wakes you up. And my goal for this project was to design something that felt warm, modern, and inviting. Like reading at a cozy coffee shop on a winter vibe.

There are many variations of the the logo. My final logo, and I believed to the best out of all of them, features a coffee cup resting on top of an open book. I liked how this combination represented imagination, inspiration, and storytelling without feeling too complicated. The warm brown and soft cream colors give it a cozy and thoughtful mood that fits the brand’s personality.

Choosing the right fonts took some experimentation, a lot of trial and error, but I ended up using Playfair Display and Montserrat because they balance classic publishing style with a clean, modern touch. Through this project, I learned how much type and color choices can influence how people connect with a brand. In the end, I think my logo really captures what Expresso Publishing stands for, which is creativity, warmth, and inspiration. Of course, there are many things that I can still improve for this logo, but I feel I did a pretty good job on this.