Category Archives: J. Arteaga

Conceptual Magazine Article

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For our conceptual project, I chose the D.I.Y. House story. I chose this story because while I was reading all of the stories, this story was the one that made my creative juices go the most. I started by trying to come up with a headline for the story. I wanted to emphasize how hard home technology can be for users and i also wanted it to be attention-grabbing. So I came up with “Smart Homes are Making Life Harder” to exaggerate a bit but also get the main idea of the story across.

For the visual concept, I started by thinking of how to visualize smart homes and it malfunctioning. I had a concept where I wanted it to be a house with a lot of pop-up errors like the no wifi symbol and on the inside of the house it would technology circuit going all around. Although it seemed like a cool idea, I didn’t think it emphasized life being hard so i scrapped the idea.

I ended up going with a maze because I think it is a great way to visualize something being hard and challenging. I also wanted to somehow keep the no wifi symbol in the visual to show how something so small like that can make life hard.

I had a hard time figuring out what shape to make the maze. I almost wish I made it more like a usual square, but I wanted the readers to be led to the text so that is why it looks different. I also think it was a great way to put it into my sidebar. I tried to lead the reader to each security camera.

Overall I had a lot of fun doing this project and I like how it turned out.

Fernand Léger Influenced Little 500 Poster

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For our Influence project, at first, I had difficulty choosing my influence. I was overwhelmed with the hundreds of possibilities I could choose from and couldn’t decide on just one. I later landed on Fernand Léger as my influence. What drew me to choose Fernand Léger was how simple yet powerful his art was. His use of color blocks in the art was also interesting and I wanted to see how I could do my version of his art.

I had a lot of fun creating this poster and channeling my inner Léger. When brainstorming, I decided I wanted my poster to be of a Little 500 cyclist with his bike. Something I enjoyed was being a little less perfectionist since some of Léger’s work is a little rough but still overall looks clean.

Something I was excited to work on was the color blocks Léger uses. He uses thick squares and sometimes circles to add color to his art. Since the Little 500 is at IU, I knew I wanted red to be the color that stood out the most. I had some trouble figuring out what other colors he uses and how big/small to make the other boxes. I decided to add a green circle on the bottom to also emphasize the wheels of the bike.

Fernand Léger’s Poster

Fernand Léger was a french painter who is known for his pieces in cubism and tubism. Cubism is an approach, famously used by Picasso, used to represent reality using geometric flat shapes. Léger’s art in the beginning was mostly cubism until later in his life where he actually created a new approach named Tubism. Tubism is like cubism, but it uses cylindrical forms.

On the left is an example of one of his works titled, “Le Travail”. I used this piece as a form of influence because this poster was of a cyclist too. Léger created this for the Salon des Peintres témoins de leurs temps which is an annual art exhibition in the Galliera Museum.