Here is my reflection post for Project #1.

I really enjoyed working on this project for several reasons. I liked the broad prompt of creating your own publishing company, along with full creative freedom. After brainstorming, I was drawn to the name Bungee Publishing.

I chose this name because I wanted to create a company that aligned with the values of spontaneity, flexibility, and fun. Bungee jumping is exhilarating and brave, and that is a value that I wanted represented through my publishing company. I looked up different images of bungee jumping, and was struck with the idea of using an upward angle of a jumper, and have their hands holding a book. It’s slightly surprising, seeing a book in a bungee jumper’s hands, and aligns with the values of the company.

I went through different phases of choosing fonts, but decided on American Typewriter because the classic font contrasted nicely with the loud cartoon design. I do definitely think the logo can be improved with more details and better outlining of the cartoon jumper, but I am happy with where it is currently.