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When I started designing my logo I knew I wanted to incorporate a symbol that was representative of reading or writing. I spent a longtime brainstorming, and I was eventually inspired by the imagery of ink droplets on paper. One reference photo I found reminded me of a pufferfish and the idea for Pufferfish Publishing was born. I knew that I wanted my design to be fun and unexpected, but still meaningful. Choosing black and white felt right because it keeps the focus on contrast and clarity, and reflects the classic combination of ink on paper. For the main font I chose Marvin Round because it reflected the rounded shape of the pufferfish/ink-droplet logo. This project taught me how much personality a logo can carry and how small design choices can change an entire brand’s voice.