I started my logo with something I’d been thinking about for a long time, which was combining Bigfoot with a tree. The final image of the guy is a more refined version of my sketch, but it was really nice because I was skeptical of it working on illustrator but it came to life in a really cool way. The font was from adobe but I converted each letter to a shape and twisted and bended them around and in eachother. My idea for forest cycling publishing was that they published stories, fiction, editorials, and advice on forest and athletic based content. I wanted the logo to be playful like the concept and hope it translated!