Timothy Goodman Little 500 Influence

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For my influence, I decided I wanted to specifically choose an artist that is new to the game, someone who will most likely have a long illustrious career in the near future. I decided that Timothy Goodman would be a good choice. Goodman was born in Cleveland, Ohio and developed a passion for art early on in his life. Although he didn’t see this as a viable career path, he initially worked in construction. Eventually, he decided to apply to the School of Visual Arts in New York City where he studied graphic design and finally found his artistic voice. 

Working as a designer for a few years, Goodman eventually gained recognition for his illustrations and murals. His distinctive mix of bold hand-drawn letters and illustrations combined  with his socially aware and reflective messaging allowed his career to really take off. His collaborations with high-profile brands such as Apple, Google, Target, and The New York Times quickly allowed him to build a name for himself. 

I ALWAYS THINK IT”S FOREVER BY TIMOTHY GOODMAN

Goodman has since used his art as a medium to explore more complex personal and social ideas. He often talks about topics such as mental health, masculinity, relationships, and self discovery in his works and he uses his platform to address issues on social justice and activism. His extremely distinct style of hand-drawn letters and minimal use of bold color make his work instantly recognizable and visually engaging. The way he chooses to fill space and weave words for visual balance is thought-provoking as well as attractive to the eye. This combined with his unique voice has made him a standout figure in the world of contemporary art, illustration, and design. 

Again, I chose Goodman initially due to the fact that he is still a relatively new designer, but I also resonate heavily with his style being heavily into hand-drawn elements. Looking at my piece is trying to draw on that style while also remaining original in design choices. So things I directly took from Goodman include the line weight being overall the same except for in a few specific cases. Goodman often uses sharpies and paint markers for his work, so the line weight almost always is consistently the same throughout one project. I also initially struggled with how to incorporate color and ended up reverting to a technique that Goodman has employed where the largest, most important words stand alone in color, while the rest of the work remains black and white. As far as the fonts and fillings go for the hand-drawn elements, most of them derive from designs that Goodman consistently employs with my own personal spin on them. 

CELEBRATING THE GREATEST NBA TEAMS BY TIMOTHY GOODMAN

Overall, I think my design most definitely looks as if it was influenced by Goodman. The way that space is managed and filled was a long and laborious task, but I think it resulted in something that has the same visual interest as Goodman’s work. If I was to do this again I would have probably employed more words or phrases into the design, seeing that most of Goodman’s work has copious amounts of words. I do think that the design lives up to the hand-drawn lettering, the emphasis on space, and use of bold colors that Goodman got so famous for in the first place.  

Influence Poster (influence of Gert Sellheim)

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I chose Gert Sellheim as my influence because I was very intrigued by his work and I thought he had a very distinct style. As I was flipping through Professor Layton’s graphic design books in class, the “Australian Surf Club” sparked my interest because of the repetition and bright colors. I thought this would be the perfect designer to choose for this project because I was already thinking of ways I could incorporate the bike track and bikers since this is a Little 500 themed poster. I also liked the use of bright colors because I knew I wanted to include vibrant colors to represent the different teams on the track.

Australia Surf Club, 1936

Gert Sellheim is a German-Australian artist/designer who was born Estonia and moved to Australia when he was 25. The poster above was a piece of work that he created for the Australian National Travel Association, and this was also the poster I used as a a true inspiration for my poster. Sellheim created many other posters for the Travel Association, but the Australian Surf Club one was the most popular. Throughout his years as a designer, he also created the logo for Qantas Airlines, which is a jumping kangaroo and is still the logo that the company uses today. More recently, Gert Sellheim was inducted into the Australian Graphic Design Association Hall of Fame in 2019, 50 years after his death. Below are some of his other works.

I chose Sellheim’s work because I thought they were very original and stood out to me against the other works I had previously looked at. My design for the Little 500 uses Sellheim’s work as influence by using bright colors, repetition, and diagonals/slants within the work. I knew I wanted to create something with the bikers themselves and I thought using a track would make sense because the lines on the track show repetition, plus it is where the Little 500 actually takes place. When illustrating the bikers, I wanted to keep it simplistic. Just like the women in the Surf Club poster, I wanted to make them all look the same and make the illustrations minimalistic. The women in the original poster are completely identical but because the Little 500 has teams, I wanted to show that by the colors that the bikers are wearing in my poster. I chose to make the track at a slant, as well as the text in the top left corner because that is something commonly done in Sellheim’s work.

Additionally, it was a difficult decision to choose a typeface. I ended up choosing an art-deco style one because I thought that matched Sellheim’s work the best. He uses sans-serif, unique typefaces, and the one I chose mirrors that.

I believe that my work does a great job representing a modern take on Sellheim’s work. I incorporated many elements that Sellheim used many decades ago when he worked for the Australian National Travel Association. I think that if someone was given my poster as well as a piece from Sellheim, they would think that they were potentially completed by the same person. My poster uses elements that Sellheim hadn’t used before, such as the checkered pattern, but I wanted to include that to stay on the Little 500 theme. It was difficult to take inspiration from a piece of work, but not completely copy it, but I think my influence poster does a great job showing influence without copying.

Overall, I am incredibly happy with how my poster turned out and I am glad I chose Sellheim as my influence. This poster will look great on my portfolio.

WOLF PUBLISHING

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When I was coming up with ideas, I knew that I wanted to create the company logo related to an animal. The wolf, an animal often misunderstood and feared, embodies the qualities that I liked and thought would be great as a company representation. Wolves are intelligent, adaptable, and fiercely loyal to their pack. They possess a keen sense of intuition and a deep connection to the environment around them. I believe that the wolf and the hypothetical values of the company are very similar and based off each other. In a company, it is good when it tries to be intuitive in the approach to publishing, understanding the unique needs and goals of each project. Overall, the idea of a wolf is something that holds a strong meaning behind it and can represent the company very well. By choosing a wolf, the publishing company can convey a message of power, creativity, and intelligence, with a strong visual identity that stands out in a competitive market.

Tuxedo Publishing: Publishing One Of A Kind Works Of Art

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Tuxedo Publishing is a publishing company committed to the one of a kind books out there, similar to how every tuxedo cat is one of a kind. We seek out original and meaningful pieces of work, ranging from coffee table books to novels. Tuxedo is commited to diversity, inclusivity, and we believe that every artist deserves a chance at getting published.  

The idea for Tuxedo Publishing was created when my roommate’s tuxedo cat, Toby, took a nap next to my computer while I was working on sketches. A tuxedo cat is a breed of tabby, and they are known for their black and white fur. Every tuxedo cat has a unique coat, and I thought that this would be a good metaphor for a publishing company that seeks out one of a kind works of art. The dark green color ‘tuxedo’ is written in is pulled from the green eyes of the cat. I chose green because Toby has green eyes, and green is commonly associated with wealth. One would hope that if they are getting a book published, it would lead to some good income. The bowtie is a play on design, making the idea of a tuxedo cat literal. The monocle on his eye was added to symbolize that Tuxedo is a publishing company, because many people used to read using a monocle. 

Blue Boot Publishing Co.

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Blue Boot Publishing Co. Logo

For the Logo project, I really was aiming to create a logo that is timeless, clean and sophisticated. I wanted to target creatives looking to further their work with Blue Boot Publishing Co. and used color, a design and typography to do so. The name Blue Boot stood out to me because of its alliteration and simplicity. I figured there were a lot of ways to go about making a logo to match the brand name, but I wanted to do a play on the two “b’s.” Rain-boots seemed to be the perfect image, and when I reflected a boot vertically, the image reflected the perfect amount of symmetry. I had a difficult time deciding whether I wanted the boots to be filled with color and be more illustrative, or to have them outlined and more of a silhouette. To make my decision, I moved forward to figure out and decide which typography to use. In order to have a clean and modern look, Broadacre stood out to me. An outline of the boots felt the most compatible with the stroke weight of the typography I wanted to use. In the variations of the logo, I wanted the boots to be recognizable to customers without text, and I feel as though that was the result. This project challenged me. I would have loved to create a more miraculous logo, but in order to be recognizable and easily transferred, I felt as though blue boot would be the perfect stamp for creative minds to recognize and place upon their work, when published.

I think an additional detail I could have added maybe is a water splash or puddle under the boots to make extremely clear that they are in fact rain-boots. The deep blues and clean white communicated the clean and modern look, and I feel as though paired well with the graphic.

Sweetheart Publishing

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When I first started thinking of ideas for my logo, I knew I wanted to involve my last name sweet. So at first, I began with just the name Sweet Publishing. I knew i wanted it to have a simple and sleek pen stroke look to it to tie into the publishing brand. Right off of the bat, I had the idea of incorporating a wrapped candy within my logo to represent the “sweet”. From here I made a couple of sketches, where I noticed I could make the middle part of the candy be identifiable as the S in sweet.

After a couple of sketches, I realized I was envisioning the candy wrapper ends to emerge into something else as well, which was hearts. So i ultimately decided to have my publishing company be named Sweetheart Publishing.

I once again made several sketches until I was happy with a final product. This took a lot of trial and error. I wanted the hearts to be positioned a certain way…But really creating the circled candy in the middle was the hardest part because I wanted all of my pen strokes to be even and curved WHILE STILL create some sort of an S shape as well. I ended up angling the ends of the hearts to match up together as well so it gave it an idea of continuation. Finally last thing I did in my illustration was draw out a little quill at the end of the pen stroke to make it seem as if it had drawn it out, tying in the publishing title for my company.

I used a cursive handwriting font along with a more formal italic font because I wanted to match the elegance of the design itself but I think in future alterations of this logo I would look into changing the fonts the fit a more simple and elegant look because right now it seems to be a bit whimsical.

I wanted to keep this logo very sleek, elegant, and modern so I came up with a pretty neutral palette although honestly I can see myself changing it now to maybe just being the red color rather than the beige as it adds a little more pop. Overall though, I am very happy with what I was able to create and really enjoyed this process.