For our logo project, I created Prunus Avium. Overall, I had a lot of fun creating this. At first, I had too many ideas and couldn’t choose one. Once I started drafting concepts for those ideas I began to struggle to come up with logos that had character and still kept it simple. I ended up landing on cherries.
For my logo, I decided to stick with the classic cherry icon of two cherries with their stem. When thinking of names I had the idea of looking up the name of the tree cherries grow on. That’s where I found Prunus Avium. I liked that the name, from my perspective, is not well-known by everyone and it sounded professional. After figuring out the name, I added the P and A to the cherries to try and differentiate my logo from just a basic cherry. Also, because of the name I added a small tree stem.
I of course wanted to stick with the basic cherry colors: a darker red, lighter red, green, black, and white. For the font, I wanted something that felt upbeat and happy yet still kept it somewhat professional.
This project was a great learning experience and I enjoyed creating this logo.