saul bass influence poster

Kendall Santos' Little 500 Poster
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For this project, I had difficulty finding an influence. I don’t have a favorite designer or know of any. I looked up graphic designers and came across Saul Bass. I had heard of that name and when I looked at his work, I recognized a lot of it. He designed one of my favorite movie posters, West Side Story. I really like how simple yet effective his work is and how it has some darkness to it. When finding an influence, I also wanted to find an influence that would match my level of design. I didn’t want to do one that was very intricate, so I thought Saul Bass would be a good influence.

When starting I had no idea what I wanted to do, I looked at all of Bass’ work to try and get some inspiration. I came across the posters for “Anatomy of a Human Murder” and “The Human Factor” and took inspiration from them. I liked how simple they were with just one image and the words not center. I wanted to draw a simple bike that didn’t have much detail, almost like it was cut out of paper. I chose red because most of Saul’s work uses red in the background and black and white for the pictures. The type I used was FilmotypeMaxwell, this was the most Saul Bass font I could find on Adobe. I would say most of his work is noticeable by the font he uses. I wanted to make sure I found the right font.

Overall, I think I did a good job capturing Saul Bass’s influence. I think there is still room to improve, but I do think my graphic design skills are improving. I did enjoy the final product, and I will say it was a challenge to not take one of his posters and just use that one and make it Little 500. I enjoyed this project, I thought it was fun to look at famous designers and make a poster of our own with their influence.