The hardest part for me was bringing out the name of the publishing company that I wanted to use for my logo. I wanted to create something different that I hadn’t seen in any examples or online. I love playing with cards and came up with the idea to put cards and a crown together. I wanted something that symbolized high standards. that reflects what I want this Publishing Company to have and what’s in our brand voice. I wanted to originally do a king and just use the crown for that but it was super hard to not come up with something that I’ve already seen. so instead of going with a king or a queen with an ace that is also at that high standard.
In terms of actually creating the logo, I went through a lot of sketches that were very similar to each other. I definitely wanted to incorporate the crown and the ace somehow so that they were intertwined in some way. I found that the easiest way to do that was to start with my Ace and start with how I wanted my crown to be then combine those together. I ended up drawing each of those separately and then putting them together. The color scheme was very hard for me to figure out but I ended up going with black and red these traditional colors for a deck of cards. I thought having the colors represent a part of what my logo is derived from would be a good choice. The typography was also very hard to figure out because I wanted something that matched the flow of the lines that I have in my design but also looked clean and modern and yet still timeless like a a deck of cards and ultimately books.
Overall I think that I did a good job. There are definitely areas that I can improve on. One of those is spending more time in the sketching phase. Even though I had an idea drawn out it was a lot of going back and forth from Illustrator to sketching. I think my brand guide does a great job explaining what I wanted the logo to look like in all different forms as well as what my company’s message is. I enjoyed working on this project and it definitely helped me work more on each step than rushing to the end.