Conceptual Spread(s) – Old Tech

Click to View

When I looked at his prompt specially, I knew it was a need for me to choose, because of my love for old technology and its personal touch to what we consume today.

In brainstorming the concept for the conceptual magazine, I thought to envelop the majority of illustration in the subject of polaroids and LPs. In the opening spread of my magazine, I wanted a direct comparison to the then vs now technology through the re-interest in old tech within the contemporary world. With that being said, I took a different approach on the “forgotten technology” in my front illustration. Like vinyl record popularity taking a downturn of popular through the 90’s and early 2000’s, I instead placed the modern phone in its same position, as a left-behind form of technology. Even though I don’t believe the Iphone (Apple as a company) will ever go out of style because of polar capitalism, I do still thinks its a interesting topic, especially because polaroid and vinyl consumers and company owners probably never believed they would go out of style to almost extinction.

Shiny Object Syndrome: “Concept where people focus on a new and fashionable idea, regardless of how valuable or helpful it may ultimately be.”

For the art direction, I gravitated towards the colors of the 40’s and 50’s. The time period choice was in major part to polaroid and vinyl products catching traction in the general public during this time. Thinking about the print of the magazine, I immediately thought of “1989 (Taylor’s Version)” as the overarching inspiration for the outer edge of the magazine spread(s); the outer border has the appearance of a polaroid.