When creating a company, I knew I wanted to do a children’s book publishing company. When I was brainstorming a name, I tried to think of positive and happy names. I really like the name Rainbow because rainbows represent joy and happiness.
When creating the logo, I wanted to keep it simple, so I went with a simple rainbow over the word. I played around with placement with the name and the rainbow, but ultimately liked the way this looked. The hardest part was finding the right font. I wanted something fun and bubbly—something that was childish. I found Pain De Mie and I thought it worked well for this company. I chose the colors based on the rainbow but made them a little more muted than the colors of the rainbow. I kept playing around until I found the colors that I liked. I chose gray because I thought it looked better than just black. I think it gives a light and airy look to the logo. Overall, I think I did a good job with this logo. I think I could have gotten more creative with the image, but I enjoyed the simplicity of it. I enjoyed this project because I have never created a brand guide, but I had a great time coming up with the type of company and creating a logo for it.