For my Logo Project, I chose to go with a brand called Timeless Treasures which encapsulates the feel of an elegant thrift shop. Through this project I was able to focus on creating six variations of the logo by emphasizing the chosen color theme, typography, and overall styling.
Timeless Treasures is inspired by my own personal love of antique stores. I found that representing Timeless Treasures with a classic pocketwatch was the perfect way of expressing an elegant item while marrying the idea of a timeless symbol.
Throughout this project, I really wanted to focus on making sure that the typography came across as rich by using cursive while adding in the gold color to give this emphasis. I believe throughout my brand guide I was able to effectively achieve this goal of elegance through the various logos.